Today, West Entertainment LLC announces that it has hired Alfy Veretto, formerly of Virgin America Airlines and past APEX President, to the role of Strategic Innovator.
In his role, Alfy will bring the fresh and creative perspective that made Virgin America an award winning and groundbreaking pioneer in the IFE space. He will oversee West’s branding and advertising division as well as work with West Fly’s team to create and offer distinct creative offerings to West’s airline clients.
“Alfy’s IFE vision and execution of what actually works on board the aircraft as well as his progressive insight into content solutions makes him the perfect fit for our forward-looking company,” said Rick Warren, Managing Partner at West Entertainment. “Rick Warren has ensembled a highly qualified and motivated team at West Entertainment that I believe best meets the needs of the ever-evolving IFE business and I am excited on joining them as we bring sweeping innovation to the industry,” says Alfy.
Kate Groth states, “Alfy’s strong relationships with unique content owners and brand relationships adds an important piece to West Fly’s overall airline strategy.” “When you see him at the APEX conference (booth 1013) make sure you make an appointment with him to understand how Alfy and West can help your airline achieve its IFE goals,” says Kate.
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