Kate is passionate about airlines and entertainment, and is leading the fly and cruise teams with the same high level of enthusiasm that you all know and love. She has much success in building CSP businesses while also having the privilege of working with a global network of clients. With an emphasis on delivering content strategies on brand and in style, she builds successful teams that deliver on promises.

“Don’t follow the crowd, let the crowd follow you.” — Margaret Thatcher

Phone: 949-577-9762

Asif brings over 25 years of international experience in media and IFEC to West and our clients. His employers and clients have included some of the most prominent media and airline brands in Asia and the Middle East including Sony Entertainment Television, Cathay Pacific, Saudi Arabian Airlines and Etihad Airways. Having worked for both Content Service Providers and airlines, Asif is uniquely positioned to see the big IFEC picture from all angles.

"Never let the fear of striking out keep you from playing the game" - Babe Ruth

Industry veteran Eric brings high energy leadership skills and operational excellence, doubled down with a clear focus on customer results. Eric manages West’s Operational and Technical departments – as well as working with airlines to develop their social media strategies across multiple platforms. Eric is leading the development of WE – West’s Workflow Engine. Previously, Eric led the U.S. expansion of the Atlas Air group, managing all partnerships and relationships.

“The difference between the impossible and the possible lies in a man’s determination.” - Tommy Lasorda

Phone: 949-577-9768

Flavia leads sales at West Fly with a sunny smile and can-do attitude. She has extensive knowledge of the IFEC sector having successfully managed a diverse range of airline accounts globally over the past 15 years. With a deep passion for the industry, Flavia is dedicated to putting clients first by delivering unbeatable value, content and service. Want a fresh look at your IFEC? Flavia's ready to help!

"To infinity and beyond!" - Buzz Lightyear

Shafin is a respected professional in the IFE industry, bringing over 20 years of experience spanning customer service and leadership roles, including Director of Lab Services. Drawing on his extensive background, he is committed to enhancing processes and streamlining delivery to ensure an exceptional client experience.

Shafin is driven by continuous improvement and takes pride in identifying efficient solutions that deliver outstanding service. He strongly believes that teamwork and open communication are the foundation of lasting success.

“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi

Tony formerly of Post Modern Edit, to the role of Senior Director, Client Relationship. In his role Tony will bring his twenty (20) years of lab operations, digital asset management and client services experience to West Entertainment. His biggest client that he has been handling for 20 years is Warner Brothers.

He will work closely with Shafin Virji, West’s Legendary VP of Lab Services, overseeing select West Entertainment distributor clients. “Tony is well known in the industry. His even-tempered nature combined with his expert knowledge of all aspects of the job make him an ideal fit to handle some of West’s esteemed clients,” said Rick Warren, Managing Partner at West Entertainment.

"There is nothing impossible to they who will try."
— Alexander the Great

Lindsay understands the importance of the relationship between the airline and their CSP. She is an expert at understanding both the operational and programming aspects of an account, delivering bespoke IFE strategies within the constraints of complex IFE systems. Lindsay has been in the industry for 12 years, and has developed a deep level of trust and respect with distributors, hardware vendors and airlines alike. She knows that her clients’ success is paramount to her success.

“You are the artist of your own life. Don’t hand the paintbrush to anyone else.”

Phone: 949-577-9763

Ayesha has spent the last 8 years as a client service manager in the maritime industry. She sailed the seven seas – representing Royal Caribbean, Norwegian Cruise Line, Oceania Cruises, Regent Seven Seas, and Crystal Cruises. With a passion for her entertainment and clients – she is a perfect fit for both our cruise and fly divisions.

“Working hard for something we don't care about is called stress: Working hard for something we love is called passion.” - Simon Sinek

Phone: 949-577-9766

Paul Barton is a seasoned technology executive with over 18 years of experience driving strategic growth at the intersection of engineering, e-commerce, and operational leadership. He has a proven track record of guiding technology organizations through complex transformations—including large-scale platform migrations and high-growth scaling initiatives.

As a full-stack architect and cross-functional leader, Paul designs enterprise solutions that enhance user experience, reduce operational costs, and unlock new revenue opportunities. He thrives in dynamic environments, partnering closely with executive teams to position companies for market expansion and successful exits.

With deep technical expertise and sharp business acumen, Paul consistently delivers measurable results across both B2C and B2B markets—solving complex problems with clarity, speed, and impact.

Phone: 949-236-0587

Industry leader Cindy Taylor brings a unique, multi-faceted perspective to West, possessing a wealth of industry knowledge cultivated through roles at film studios including Paramount and MGM, airline IFE management for Delta, and two decades in the lab business at CMI. Her commitment to building and maintaining strong customer relationships and delivering exceptional service makes her the perfect fit for West.

Lee has an impeccable reputation in the IFE industry and brings with her a wealth of close entertainment and aviation relationships. She provides expert advice to the team – from Sales and Service to Technical and HR – and she keeps our team on track and smiling every day. She received APEX’s Lifetime Achievement Award in 2014, which means she is seasoned but not too seasoned to be our very own Special Advisor!

“Don’t be intimidated by what you don’t know. That can be your greatest strength” - Sara Blakely

Phone: 949.577.9760

Annie is an expert in curating and promoting global films, TV, and podcasts for airlines worldwide. With over 15 years of experience in the inflight entertainment industry, Annie has collaborated with leading airlines such as Emirates, Etihad, Cathay Pacific, and many more. Specializing in content strategy, programming, and licensing, she is passionate about bringing diverse and captivating content to the skies, ensuring an exceptional inflight entertainment experience for travelers worldwide.

"Nothing is impossible, the word itself says 'I'm possible'!" Audrey Hepburn

With an affinity for post-production and over a decade of experience in the IFE industry, Gabriel draws on this technical knowledge and fine attention to detail to ensure the highest quality product is delivered to our customers every cycle.

“Hard work beats talent when talent doesn’t work hard.” – Tim Notke

Jane brings over 15 years of experience in Inflight Entertainment and media distribution to her role, most recently serving as Manager of Content Distribution at Warner Bros. Media and HBO. 
 
With a proven track record in account management and content distribution across international markets, Jane possesses a deep understanding of the IFEC industry. She will collaborate with West Entertainment's Account Management, Technical, and Operations teams to streamline media deliveries, implement innovative processes, and ensure a smooth transition to the company's We by West 2.0 portal. 

“The future belongs to those who believe in the beauty of their dreams.” – Eleanor Roosevelt

Nuha is a dedicated professional with exemplary Administrative, Communication, Customer Service and IFE Experience with an extensive background in Content Management and Metadata Management. She has over 25 years of experience in the Inflight Entertainment Industry, previously working at AEI Inflight, Sony TransCom, Rockwell Collins and Thales Avionics.  Nuha has ninja-like attention to detail, is a team player and is always willing to support at all levels of the business.

“Nothing is Impossible, the word itself says “I’m Possible”!  -Audrey Hepburn

Phone: 949-577-9774

Daniel is a California native who enjoys soaking up the sun, being creative, and working in the IFE Industry. Efficiently interacting with Distributors, Airlines, and Hardware Vendors, his industry knowledge continues to grow. As an ambitious and driven Media Coordinator, Daniel is eager to do a job well done.

“Always believe that the impossible is possible” – Selena Quintanilla-Perez

With over 16 years of experience in the IFE industry, Tanvir brings a wealth of experience on all IFE technical aspects – from metadata and process management to quality control, encoding, encryption, and delivery. He is responsible for driving the implementation of new systems and infrastructure to support our operations in the Middle East.

“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” (Colin Powell)

Sandy is a dream catcher. She has 17 years of experience in various facets of media including broadcast, television, movie production and IFE in the international market. An excellent communicator and leader, with a track record of 1st class account management and consistently exceeding expectations, delivering exceptional quality assurance and boosting efficiency.   She is a multi-skilled professional who has a creative mindset, talkative personality and a hands on approach to problem solving.

“Being a positive in a negative situation is not naïve. Its leadership.”

Mobile: +97154707075

Sarah is an ambitious person who has worked previously in the Inflight Entertainment domain as a programming executive. Her strength lies on the passion, time and energy she gives for anything she does.

“One that would have the fruit must climb the tree.” - Thomas Fuller

Phone: +971501990608

With over 35 years of experience in production and post production, and 20 of those years spent in the Inflight Entertainment Industry, Jon brings a unique blend of skills to bare at West. An excellent communicator whose creativity and expertise shine in all types of productions whether it be shooting, editing or producing Jon is an adept craftsman. A diplomatic mediator focused on relationship building and teamwork makes Jon a valuable member of the West production and editing crew.

“Nobody who ever gave his best regretted it.”  -George Halas

Phone: 949-577-9760

Paul, a four-time Emmy Award winner, brings 20+ years of TV and Film expertise to West Entertainment. With a passion for IFE ignited during 10 years at Panasonic Avionics, and further honed at Disney+ and AppleTV+, Paul is excited to return to the industry. When not crafting captivating content, he enjoys photography, dog walks, and travel.

"Never say 'no' to adventures. Always say 'yes', otherwise you'll lead a very dull life" - Ian Fleming

James has over 20 years of experience in audio engineering and production. He has worked for Rick Warren for the better part of two decades and can attest that there is no better place or person to work for than West Entertainment.

“We are what we repeatedly do. Excellence, therefore is not an act but a habit” - Aristotle

Jesse brings over 20 years of Inflight Entertainment experience with expertise in VOD content management, Subtitle Authoring, CDN, End-to-end Streaming, DRM, and playback. Knowledge of Cloud Solutions to deliver a more cost efficient way to streamline workflows to save costs across the board. Over the years he has witnessed the changing demands of the industry, and knows what is needed to stay competitive in the market place. Keeping an open mind and the ability to continue to learn new technologies has helped him grow and evolve in this ever changing world of information.

“Your future is whatever you make it, make it a good one.” - Emmett "Doc" Brown

Phone: 949-577-9767

Years of customer service blended with nearly a decade of IFE experience make Account Management the perfect role for Ryan. A positive mindset and dedication to his clients motivate him to keep the “custom” in customer service. Every day at his desk provides opportunities to satisfy his professional commitment to client success and personal commitment to constant mental growth.

“This is a wonderful day. I’ve never seen this one before.” – Maya Angelou

Alaa is an IT and Audio Engineering professional with over 18 years of hands-on experience solving technical challenges and building reliable systems that keep organizations running smoothly. He enjoys troubleshooting complex issues, optimizing networks, and finding practical solutions that make technology work better for people.

Alongside his IT background, Alaa has spent more than 10 years in broadcast audio engineering, supporting live radio shows, managing automation systems, and ensuring seamless on-air production. Whether he's behind the scenes in a studio or managing technical infrastructure, Alaa is passionate about delivering dependable performance and high-quality results. He believes that in both technology and life, consistency, continuous learning, and integrity are the keys to long-term success.

“The only way to do great work is to love what you do.” - Steve Jobs

Nick has been in the industry for 10 years, always in IFE Production.

"Some people say there's nothing new under the sun. I still think that there's room to create, you know. And intuition doesn't necessarily come from under this sun. It comes from within.” - Pharrell Williams

Jose has been in the IFE industry for over 10 years, starting his career as a tape operator before moving up to the position of data manager.

"What matters in life is not what happens to you, but what you remember and how you remember it.” - Gabriel Garcia Marquez

Adrian is a diligent Quality Control professional known for his exceptional attention to detail. With a passion for thorough analysis, Adrian carefully reviews processes to ensure accuracy and consistent quality. He has quickly earned recognition among colleagues for his dedication and methodical approach. Adrian firmly believes that even minor details can make a significant difference.

“Life is what we make it, always has been, always will be.” - Grandma Moses

With over nine years of experience in television and media, Mannie has extensive expertise in broadcast operations, content management, post-production, and quality control. At West Entertainment, Mannie supports the full media supply chain from asset intake through final distribution. She ensures deliverables meet technical specifications through systematic testing of audio, video, and subtitles, while identifying and resolving operational issues in real time.

"Success isn't always about greatness. It's about consistency. Consistent hard work leads to success." - Dwayne Johnson

Jacob has over 2 years of experience in IFE, beginning his career as a Quality Control Specialist before advancing to the position of Customer Service Support Assistant. As a newcomer to the industry, Jacob is grateful to be mentored by a group of industry veterans who guide him through the intricacies of this business.

"Success is not final, failure is not fatal: it is the courage to continue that counts." - Winston Churchill

Hugo brings 20 years of experience in the IFE industry to his role. With a sharp eye for detail and deep understanding of content delivery standards, he ensures subtitles are accurately timed, formatted, and localized for global audiences.

Committed to quality and collaboration, Hugo helps deliver seamless viewing experiences across every platform.

“Pause for a second, take a deep breath, and enjoy the little moments.”

Although new to the inflight entertainment industry, Zach brings experience in account services and lab support. He thrives on stepping out of his comfort zone, viewing challenges as opportunities for growth and development.

"It's not what you look at that matters, it's what you see." Henry David Thoreau

With 10 years in the Information Technology space, from humble beginnings as a helpdesk tech to supporting 900+ team members on a global scale, Adam had the opportunity to create great experiences throughout the journey.

This industry needs creative thinkers, and Adam's seven previous years as a sound editor shaped how he approaches complex problems. Blending a creative mindset with the intricacies of tech allows him to build thoughtful and effective solutions.

Adam is excited to keep growing, applying the skills he's gained, and continue building a lifelong career in tech along side a great team.

"Logic will get you from A to Z; imagination will get you everywhere." - Albert Einstein

With 30 years as a professional in the production and post production industry Martin offers expertise in broadcast technologies and in-flight entertainment, online post production, staff education, production lab management, as well as studio and facility design. He is our jack of all trades – he is focused on getting us all up to speed and up and running.

"Keep learning. You don’t know what you don’t know."

Phone: 949-577-9764

Over a decade of experience in enterprise IT, systems administration, and support Mike is always the go to guy for our technical solutions at West Entertainment. Even with a new baby at home he always seems to be available for staff and customers. Mike's diverse technical skill set and personal commitment position him well to lead our IT team.

“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense." - Thomas A. Edison

Phone: 949-577-9771

Riley has a passion for storytelling, brand-building, and creating content that truly connects with audiences. With over a decade of marketing experience, she brings a creative yet strategic approach to digital campaigns. Known for her collaborative style and keen eye for detail, Riley is helping West turn big ideas into thoughtful, on-brand executions that deliver measurable results.

"Nothing exists in itself." - Herman Melville