West have formed a partnership with Qloo, the world’s leading cultural AI company to provide the airline industry with Jetset AI, bringing unprecedented intelligence around content and passenger preferences.
Our partnership with Qloo enables us to empower airline clients with a variety of new revenue generating initiatives while strengthening customer satisfaction scores.
Qloo’s AI has mapped over 750 billion cultural correlations across a catalog of more than 150 million cultural entities and over 4 billion individual opinions.
This partnership and machine learning solution will predict consumer tastes across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel. Jetset AI offers completely anonymized insights and recommendations adhering to the strictest regulatory standards in data processing.
The solution will enable airlines to build a 360-degree view of its passengers, opening up new brand partnerships, and through deeper engagement, offer personalization such as trip planning and destination recommendations.