West Entertainment at APEX Content Market

Even with the IFEC landscape shifting from more traditional content delivery to connected solutions, Content is still Queen (or King).

Our President, Kate Groth will be attending APEX Content Market in Dubai from February 11 – 12, joining industry leaders to explore how content strategy, technology, and passenger experience are converging.

From personalization and data intelligence to scalable content infrastructure, APEX Content Market continues to be a key forum for shaping what comes next.

If you’ll be in Dubai and would like to connect with Kate during the conference, we’d love to schedule time to talk! Reach out to Kate directly or hello@westent.com

Event Wrap Up: 

APEX Content Market 2026 made one thing clear: The future of Inflight Entertainment is being shaped by how content, technology, and data come together to create a more personalized Passenger Experience

Discussions in Dubai revolved around new licensing models, streaming standards, faster content updates,​ and the value of curated content for airlines and passengers alike.

Our team, including our President Kate Groth, spent their time connecting with partners and airline executives, exploring new opportunities and sharing how West is helping airlines adapt to this next phase of IFE.

Thank you to everyone who took the time to connect with us at APEX2026. We look forward to continuing the conversations ahead!

Congratulations to ANA on being recognized with the APEX Best Award for Entertainment in Eastern Asia* at APEX Content Market 2026!

This recognition reflects ANA’s continued commitment to delivering a thoughtful, high-quality Inflight Entertainment experience that meets the evolving expectations of today’s passengers.

We’re proud to support ANA as a trusted partner and to be part of the work that helps bring exceptional content and experiences to the cabin!

*Selected solely through neutral, third-party passenger feedback and insights via the association’s partnership with TripIt® from Concur®, the world’s highest-rated travel organizing app