The global aviation industry is heading to Lisbon this October, and WestDigital will be there! 

Martin Cunnison, Strategic Sales Lead at West Entertainment, will attend World Aviation Festival 2026 from October 13–15 at FIL in Lisbon, Portugal, connecting with airlines, technology providers, and industry partners from across the passenger experience ecosystem.

World Aviation Festival brings together more than 4,500 attendees from airlines, airports, and travel technology companies to explore the technology, business models, and ideas shaping the future of aviation. This year’s agenda includes conversations spanning artificial intelligence, customer experience, IFEC, airline retail, digital transformation, and data-driven decision making. 

For WestDigital, those conversations align closely with a question at the center of its technology: How can airlines turn passenger engagement into useful intelligence and use that intelligence to create more relevant experiences and commercial opportunities?

From Passenger Engagement to Passenger Intelligence

Today’s passengers interact with an increasingly connected ecosystem of entertainment, connectivity, retail, loyalty, advertising, destination services, and other digital experiences.

As connectivity expands onboard, the opportunity is not simply to give passengers access to more technology. It is to make those different touchpoints work more intelligently together.

WestDigital’s WestIQ passenger intelligence and orchestration layer is designed around that opportunity. Using real-time behavioral signals and journey context, WestIQ helps operators better understand passenger interests and intent as they develop.

That intelligence can be applied to content recommendations and personalization, but it can also extend into services, advertising, retail, destination experiences, and other commercial opportunities.

The goal is a passenger experience that can become more relevant as the journey unfolds.

Moving From the Roadmap to Real-World Technology

For airlines exploring AI and personalization, another important consideration is how quickly new capabilities can move from an idea or roadmap into an operational environment.

WestDigital’s approach is captured in a simple philosophy: Proofs, Not Promises.

Rather than focusing solely on what AI may eventually make possible, WestDigital is developing technology that airlines and partners can experience and evaluate today. Through WestIQ Live, partners can see how passenger intelligence responds as behavior changes and explore how that intelligence could work within their own passenger experience ecosystem. 

“We’ve talked about personalization coming to aviation for years. What’s different now is that high speed connectivity and AI is moving the conversation rapidly from roadmap to reality,” says Martin Cunnison. “The question I’m looking forward to discussing in Lisbon isn’t what’s possible in three years — it’s what airlines and their partners can switch on now, prove quickly, and scale.”

Meet WestDigital in Lisbon

World Aviation Festival’s 2026 agenda reflects many of the conversations already happening across the industry, from AI-powered decision making and new approaches to entertainment to airline retail and the role of connectivity in creating new customer value. 

For WestDigital, Lisbon is an opportunity to continue those conversations directly with the airlines and technology partners building the next generation of passenger experiences.

Martin Cunnison will be at World Aviation Festival 2026 in Lisbon from October 13–15.

Interested in talking passenger intelligence, personalization, streaming, or Content-to-Commerce?

Connect with Martin during the event at Martin.Cunnison@westent.com or contact the WestDigital team at hello@westdigital.ai.

Learn more about WestDigital and its technology at WestDigital.ai.

Frequently Asked Questions

• Is WestDigital attending World Aviation Festival 2026?
  • Yes. Martin Cunnison, Strategic Sales Lead at West Entertainment, will represent WestDigital at World Aviation Festival 2026 in Lisbon.
• When and where is World Aviation Festival 2026?
  • World Aviation Festival 2026 takes place October 13–15 at FIL in Lisbon, Portugal.
• Who can meet with WestDigital at World Aviation Festival 2026?
  • Airlines, OEMs, technology providers, and other passenger experience partners interested in AI, passenger intelligence, personalization, streaming, and commerce can connect with Martin Cunnison during the event.
• What technology will WestDigital be discussing at World Aviation Festival?
  • WestDigital’s technology includes WestIQ, its passenger intelligence and orchestration layer, as well as solutions spanning personalization, streaming and Content-to-Commerce.