IFE Marketing Management

Maximize Your Content’s Impact with a Strategic Marketing Approach.

We believe that supporting your content spend with a specialized IFE marketing campaign designed in concert with your IFEC team and marketing department, will deliver value to your business and your passengers.

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Creating impact and delivering results

Taking a smart approach to your marketing

Achieving your marketing goals

We clearly define the goals or outcomes you’re hoping to achieve, and break those down into smaller, more tangible targets and set clear KPIs that will let us know our efforts are working, or alternately, indicate when it’s time to adjust or change tact.

SMART Goals infographic with the acronym standing for Specific, Measurable, Achievable, Realistic, and Time Bound. Each word is represented by a corresponding icon, emphasizing the structured approach to goal setting.

Supercharge Your IFE Spend

Discover the power of creative and engaging digital promotions and effective onscreen branding. We specialize in creating captivating content that leaves a lasting impression.

  • Sizzle Reel Production: Our expert team crafts high-quality sizzle reels that showcase your unique IFE value proposition.
  • Digital Branding: Together we create a compelling brand identity that resonates with your passengers.

‘It’s not the best content that wins. It’s the best-promoted content that wins.’ – Andy Crestodina

Promotional image for 'Stage on Demand' featuring a desert scene with a speeding vehicle and birds flying in the foreground, with the text 'New This Month' and a copyright notice for Warner Bros. Entertainment.

Integrated Social Media Strategy

Maximize the impact of your IFE with our comprehensive social media approach. 

Targeted Reach | Engaging Content | Brand Awareness | Customer Insights | Analytics

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Case Study

IFE Guide for Etihad Airways

We created a captivating inflight magazine that perfectly complemented Etihad’s modern brand and innovative E-BOX streaming platform. The design and content was carefully crafted to resonate with Etihad’s global audience, offering a diverse and engaging experience – which doubled the uptake of the streaming service.

Case Study

IFE Promotion for ANA

The West team works on a number of content strategy pillars, defined by the brand values, when programming and promoting content for ANA. West launched ANA’s promotional videos in 2022 – which highlight the airline’s top content and extend the ANA brand. In 2024 West designed, managed and launched ANA’s IFE microsite that has driven significant passenger engagement across multiple platforms.

Case Study

Maximizing Porter’s Potential

West supported Porter’s successful entry into service with the Viasat IFEC solution, working collaboratively to design the GUI structure and layout, ensuring that this tied in with their brand identity and target audiences. Working with Viasat we implemented a flexible mid-cycle load to support their advertising strategy. To enhance content discovery, ‘Mr. Porter’s Picks’ was introduced to highlight content that resonates with the brand and has driven exceptionally high engagement rates. West also collaborates with Porter’s social media team to seamlessly promote their airline initiatives on the IFEC platform.