Hamburg, Germany, June 6, 2023 — West Entertainment, a leading Inﬂight Entertainment Content Service Provider (CSP), and CineSend, a software and services company known for delivering cutting-edge technology to the media and entertainment sector, announced today an important strategic partnership. This collaboration sets the stage for West Entertainment to redeﬁne their IFE Lab Services with a powerful technological shift and CineSend to gain sales support for their various services including CineSend’s airline lounge content product.
Having recently made a successful foray into the IFE sector with Air Canada as its launch customer, CineSend is set to further its reach in the sector with this new partnership. West has adopted CineSend’s groundbreaking technology to automate the encoding and delivery of IFE video and audio assets. The adoption of this platform by West opens a new chapter in its operations, providing a path to move away from traditional on-premises lab operations. By embracing CineSend’s cloud-centric technology, West is set to increase its service eﬃciency, scalability, and redundancy, while staying on the cutting edge of technological advancements.
“The partnership with CineSend underscores our dedication to leveraging the latest technology to deliver value to our customers” said Rick Warren, CEO of West Entertainment. “After evaluating several other cloud solutions, we have determined that CineSend’s technology is a perfect ﬁt for our vision of the future of our services, offering a model of eﬃciency, ﬂexibility, and scalability.” Warren further states, “Additionally, West Entertainment’s airline and studio relationships will benefit CineSend in it’s efforts to bring several of their advanced technology products to market. We see this relationship as truly synergistic.”
CineSend’s platform brings a novel, hybrid-cloud approach to the IFE space, providing ﬂexible deployment options and enhancing the delivery of media content from studios to integrators. The company’s solutions are used extensively by studios and top M&E brands for pre-release and theatrical distribution.
“We are excited to expand our presence in the IFE sector through this collaboration with West,” said Colin Carter, CEO of CineSend. “West’s standing as an innovator and leader in the IFE space aligns with our commitment to quality and innovation. We’re eager to see how our technology will enrich the in-ﬂight entertainment experience for travelers around the world.”
The partnership takes effect immediately, setting a promising outlook for the evolution of IFE content delivery industry wide.
About West Entertainment
West Entertainment is an emerging airline IFE Content Service Provider (CSP) offering an end-to-end solution to its airline customers, from content curation and licensing to metadata, and video lab services.
CineSend is a software and services company that delivers cutting-edge technology to the media and entertainment sector. The company’s secure video solutions are used by top brands including Hollywood Studios, cinemas and airlines to deliver media content to customers worldwide.