Why would I do this again?
Rick identified a need in the market place to create a client-focused boutique agency, that puts the customer and service first. Getting back to basics is Rick’s style – delivering high quality content, on time and returning value to both his studio and airline partners. He is committed to investing in the right people and the right technology, with the vision of streamlining process and enhancing the customer experience. The Lifetime Achievement Award winner was previously President and Managing Partner of Post Modern Group for 17 years.
“The best way to predict the future is to create it.” – Peter Drucker
Kate K Groth
aka VP, Content and Client Services
Kate is passionate about airlines and entertainment, and is leading the fly and cruise teams with the same high level of enthusiasm that you all know and love. She has much success in building successful CSP businesses while also having the privilege of working with a global network of clients. With an emphasis on delivering content strategies on brand and in style, she builds successful teams that deliver on promises.
“Pour yourself a drink, put on some lipstick, and pull yourself together.” – Elizabeth Taylor
Following a life long passion for entertainment, Alfy has created a unique niche in the airline and entertainment industries. Alfy’s ability to bring together successful relationships between the entertainment Industry and airline’s inflight entertainment precedes him. He is known for his award winning accomplishments at both Frontier and Virgin America. He has also served as president of APEX.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller
Account Director Extraordinaire
Lindsay understands the importance of the relationship between the airline and their CSP. She is an expert at understanding both the operational and programming aspects of an account, delivering bespoke IFE strategies within the constraints of complex IFE systems. Lindsay has been in the industry for 8 years, and has developed a deep level of trust and respect with distributors, hardware vendors and airlines alike. She knows that her clients’ success is paramount to her success.
“I’m one of those regular weird people.” – Janis Joplin
Very Special Advisor
Masha’s extensive experience in TV and Film production gives her the advantage of understanding the technical and creative efforts required to produce the world’s most popular programs. She has over 11-years-experience in the inflight entertainment industry, working on a range of airlines from Qantas, Singapore and Air Canada to Aeromexico, Asiana and Malindo/Batik. Fluent in Russian, Masha is a versatile team player, and is always there to support her clients and her team. She is experienced working with Russian movie and TV producers, and also brings a real passion for foreign films – making her the perfect addition to your IFE account team.
“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination” – Jimmy Dean
Creator of Opportunities, Ops and Technology
aka Director, Operations and Technology
Industry veteran Eric brings high energy leadership skills and operational excellence, doubled down with a clear focus on customer results. Eric manages West’s Operational and Technical departments – as well as working with airlines to develop their social media strategies across multiple platforms. Eric is leading the development of WE – West’s Workflow Engine. Previously, Eric led the U.S. expansion of the Atlas Air group, managing all partnerships and relationships.
“The difference between the impossible and the possible lies in a man’s determination.” – Tommy Lasorda
Legendary VP of Lab Services
His title says it all – well known in the IFE industry, Shafin brings over 10 years’ experience in his roles as a customer service representative. His biggest clients have included 20th Century FOX, Captive Entertainment, Jaguar and Skeye. Taking what he has learned over the last decade, he is focused on improving the process and delivery, thriving on finding efficient ways to provide the best customer service to his clients. An all-round good guy – he believes teamwork and open communication are the keys to success.
“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi
Director of Content Development
Jesse brings over 16 years of Inflight Entertainment experience with expertise in VOD content management and delivery. Over the years he has witnessed the changing demands of the industry, and knows what is needed to stay competitive in the market place. Keeping an open mind and the ability to continue to learn new technologies has helped him grow and evolve in this ever changing world of information.
“Your future is whatever you make it, so make it a good one.” – Emmett “Doc” Brown
Vice President of Sales & Business Development
Troy leads our Home Entertainment division in Studio City focusing on Blu-ray/DVD Production and Language Services. He also works closely with our IFE customers as well as local Orange County producers in need of post productions services. Troy has over 17 years’ experience in digital media/post production sales. It’s his connections, commitment to excellence and that winning smile that keep his clients coming back.
Director Client Relations
Digital Operations Manager
Director Authoring Services
Ambassador of Cruise Relations
Cool, calm and connected – with a huge dose of personality, that’s Charly. With over 20 years’ experience creating memorable entertainment experiences for Royal Caribbean, Charly is now bringing his know-how to the rest of the market. Heading up cruise’s client services, he is responsible for the creative direction and introducing innovative programming and platforms to our passengers at sea. He has a proven track record of designing ground-breaking, award winning firsts in the cruise industry.
Master of Cruise Technology and Execution
Ronnie brings a decade of experience from his time at Royal Caribbean, where he utilized technology and communications to create meaningful connections with the ship’s passengers. Passionate, switched on and engaged – Ronnie can take your brand, and passengers, to the next level, through integrated marketing and interactive technology.
Client Success Manager
Ayesha has spent the last 5 years as a client service manager in the maritime industry. She sailed the seven seas – representing Celebrity, Royal Caribbean, Norwegian Cruise Line, Holland America, and Crystal Cruises. With a passion for her entertainment and clients – she is a perfect fit for both our cruise and fly divisions.
“Working hard for something we don’t care about is called stress: Working hard for something we love is called passion.” – Simon Sinek
Special Advisor, Cruise
Industry legend Harvey Baren joins the cruise team as a Special Advisor to West Entertainment. Harvey adds more than twenty years of cruise market experience to our service group and decades of knowledge from his career in all levels of motion picture distribution. As President of Sea Movies, Harvey expanded the movie, TV and documentary cruise market itself, and was highly regarded as the architect of Sea Movies’ industry leading customer service and its relationship-driven, value-added source of entertainment to his clients. Harvey will be an integral member of our distributor relationships and we are thrilled he has joined us in our effort to expand West Ent’s service and integrity to the cruise industry.
Manager of Employee Wealth, Health & Happiness
TCB – that’s Taking Care of Business, and that’s what Lisa does every day. From managing the HR/talent department and making sure we all get paid – to knowing the Heimlich maneuver in case we choke on a chicken bone – Lisa is your go-to gal. She brings a decade of experience in finance, management and HR – and uses that to keep us all in line.
With 30 years as a professional in the production and post production industry Martin offers expertise in broadcast technologies and in-flight entertainment, online post production, staff education, production lab management, as well as studio and facility design. He is our jack of all trades – he is focused on getting us all up to speed and up and running.
Creative Media Specialist
Pat has it all! He is an award-winning entertainment, music and multimedia producer, director and editor with 30 years of experience in film and television. He is creative, fast and flexible. Experienced in planning, shooting, editing and post producing video for television and web. Highly effective at organizing and coordinating shoots, he conducts script analysis and revsions, and has the ability to write and edit scenes, treatments and scripts. All this plus 20 years of inflight entertainment experience working audio, video, vod and production. A member of NALIP (National Association of Latino Independent Producers).
“Believe you can and you’re halfway there.” – Theodore Roosevelt
aka Director, Audio Services
Andrew brings to West a wide array of audio production experience as an ADR and Voiceover recordist, dialogue editor, music editor and mixer, and re-recording mixer. With West, Andrew plans to grow the audio department to offer a local full-service alternative to Los Angeles based audio post production facilities.
“In the same way that painting, or looking at paintings, makes you see the world in a different way, listening to interestingly arranged sounds makes you hear differently.” – Walter Murch
GrFX & Animations
I consider myself a design generalist, but only because my qualifications and experience bleeds into many different spectrums of design. From post production to digital media, 3D animation to motion graphics, VFX to compositing, web to mobile UI; the visual arts can be a very intricate and frustrating process. There are many different ways to achieve a vision. And it’s vital to understand all facets of the industry in order to create the design you want in the time and budget appointed.
With 15+ years of experience, I started at post-production houses working directly with media agencies and corporate clients. I then moved on to the client side to help build start-ups while collaborating with agencies to bring a brand vision to life. I’ve now made it back full circle, and together with West Entertainment my sole purpose is to build a relationship to shape your vision and create something you’ll LOVE.
The spectrum of my work ranges from product & brand development, broadcast commercials, graphic packages for TV shows, mobile gaming and UI/UX design. Portfolio at www.marcelononaca.com
“Reality is irrelevant; Perception is everything.”-Terry Goodkind