The NAB Show is where media, entertainment, and storytelling converge, and we’re looking forward to attending in Las Vegas from April 18–22!

Our team members Shafin Virji, VP, Lab Services and Mike Ferreira, IT Director, will be on the ground connecting with partners and exploring the latest innovations shaping the future of media, content workflows, and delivery.

At this year’s event, we’re focused on advancing key areas across the IFEC ecosystem, including:

• AI-driven localization with human-in-the-loop workflows
• Enhancements with our QC partner, Graymeta
• Expanding cloud delivery capabilities with Signiant, including Media Shuttle API and Jet automation
• Continued development of 4K and HDR IFE specifications with encoding leaders
• Exploring the latest advancements in non-linear editing with Adobe

The NAB Show is always a valuable opportunity to collaborate, innovate, and push the boundaries of what’s possible in content preparation and delivery. If you’ll be attending, we’d love to connect! Reach out to Mike at Mike.Ferreira@westent.com or Shafin at Shafin.Virji@westent.com to schedule time to meet during the show!