West Entertainment and ANA Formalize Multi-Year Partnership at APEX EXPO 2025, Promising Enhanced Inflight Experiences

LONG BEACH, CA (APEX EXPO) – September 10, 2025 – West Entertainment, a global leader in inflight entertainment (IFE) content and services, and All Nippon Airways (ANA), Japan’s largest airline, today announced the formalization of their multi-year partnership agreement during a special ceremonial signing event at APEX EXPO 2025. This renewed commitment underscores both companies’ dedication to delivering unparalleled passenger experiences, driving innovation in the skies.

The signing ceremony, held at West Entertainment’s APEX Booth (#1101) at 10:00 AM, was attended by key executives including Toshiya Shimada, Vice President of Products & Services Planning Department at ANA, and Rick Warren, Managing Partner and CEO at West Entertainment, alongside team members from both organizations. The event highlighted the strong collaborative foundation built over their existing relationship and signaled new projects for enhanced customer satisfaction.

“We are incredibly proud to formalize this multi-year partnership with ANA, an airline renowned for its commitment to passenger comfort and innovation,” said Rick Warren, Managing Partner and CEO at West Entertainment. “This agreement is a testament to our shared vision for the future of inflight entertainment. We have big plans brewing, and this extended collaboration will enable us to bring even more exciting and engaging content experiences to ANA’s discerning passengers.”

The expanded partnership will see West Entertainment continue to provide ANA with a diverse and meticulously curated selection of IFE content, leveraging advanced digital workflows and creative solutions. The collaboration is set to explore new avenues for passenger engagement by a highly curated selection that meets the diverse needs of our passengers, which will further elevate ANA’s award-winning onboard service.

“ANA’s content strategy is to carefully curate on-board content by leveraging customer preferences and viewing data with a new analysis tool developed with West” said Toshiya Shimada, VP of Products & Services Planning Department at ANA. “Our goal is to provide an even better customer experience by enriching our offerings with leading global streaming platforms in the near future. We are confident that West’s future developments will enable ANA to reach even greater heights.”

Both companies expressed enthusiasm for the future of the partnership, emphasizing a shared commitment to pushing the boundaries of inflight entertainment and setting new industry standards.

About West Entertainment: West Entertainment is an independent, worldwide leader in the development, management, and acquisition of entertainment for the airline industry, offering an end-to-end solution to its airline customers, from smart content curation and innovative licensing models to automated metadata services and video lab services. All supported by our proprietary CMS – We by West, which is driven by our latest innovation, West IQ.

About All Nippon Airways (ANA):          

Founded in 1952 with just two helicopters, All Nippon Airways (ANA) has grown to become the largest airline in Japan. Today, ANA HOLDINGS Inc. (ANA HD) is recognized as one of the World’s Most Admired Companies by Fortune.

ANA HD was established in 2013 as the largest airline group holding company in Japan, comprising 71 companies. It offers three distinct airline brands: ANA, Peach, the leading LCC in Japan, and AirJapan, launched in 2024 for international routes covering Asia.

ANA’s legacy of superior service has earned SKYTRAX’s 5-Star rating every year since 2013, making it the only Japanese airline to win this prestigious designation for 12 consecutive years.

In 2025, ANA was honored with FlightGlobal’s Executive Leadership: Asia-Pacific Award for its visionary leadership and strategic growth.

ANA is also a four-time recipient of the ATW Airline of the Year award, recognized for excellence in aviation.

ANA HD has been selected as a member of the Dow Jones Sustainability World Index list for eight consecutive years and the Dow Jones Sustainability Asia Pacific Index list for nine consecutive years.

For more information about ANA and ANA HD, please visit: https://www.ana.co.jp/group/en/

ANA Media Contact: ANA Corporate Communications, TEL +81-3-6735-1111, publicrelations@ana.co.jp

West Media Contact: Flavia Verano, VP Strategic Development, flavia.verano@westent.com; TEL +44-7446-864-706